Personalized Discount and Bonus rules

  • Capabilities

    • Use of complex mechanics in the loyalty program without the IT employment

    • Pre-configured scenarios with elements of gamification

    • Increase in the processing system productivity

    • Centralization of the loyalty program

    • Simplification of the rule creation interface

    • Open API for the integration

  • Scenarios

    • Identification of a preferable communication channel and time

    • Bonus, discount or hybrid program

    • Personalized real-time loyalty rules

    • Partnership and referral programs

    • E-wallet integration

    • Churn prediction

  • Advantages

    • Development of internal expertise among the Customer’s employees

    • Easy integration with SAP C/4HANA products

    • «Out of the box» integration with SAP Marketing Cloud

    • System flexibility won’t force you to review and change established business processes

    • Regular functionality releases

    • High-volume tolerance and failure resistance

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Principles & Drivers:

  • 01 Expertise is the driver

    Expert-sales and implementation projects drives customer’s trust

  • 02 Solution flexibility

    We don’t create boundaries and restrictions, we solve them

  • 03 Enterprise-level

    High-load tolerance allows us to solve enterprise business challenges

System functionality

  • 01 Relative and absolute discounts
  • 02 Accumulation and consumption of bonus points
  • 03 Postponed activation and expiry of bonus points
  • 04 Unique privileges for various segments
  • 05 Coupons, certificates, gift cards and badges
  • 06 Limits for bonus payments
  • 07 Registration via any channel
  • 08 Personalized communication via Email, SMS, applications and a web-site
  • 09 Discounts and prices are synchronized in all the channels
  • 10 Generation and processing of promocodes
  • 11 Product catalogue
  • 12 Authorization by SMS
  • 13 Mass and personal offers
  • 14 Printing messages on a receipt
  • 15 Gift cards’ processing

  • User experience administration

  • Integration with SAP Customer Experience

  • Integration with chat bots

  • Location and sales channel-based rules

  • Personalized loyalty programs

  • Gamification

  • Opti-channel loyalty

What you get

  • For Technical Director
  • For Marketing Director
  • For CEO
  • Massive opportunities for scalability and integration with databases, internal and external systems.
  • 50+ ready-to-use APIs
  • On-premise or cloud infrastructure.
  • Stable functioning of the platform without failures or delays.
  • The solution is practically made for high loads.
  • Improvement of marketing KPIs and optimization of advertising campaigns.
  • Loyalty campaigns creation without the IT employment
  • Due and timely reporting about the marketing efficiency.
  • Increase in the main economic indicators due to the automation of business processes.

Create Memorable Customer Experiences

«Clients’ expectations have considerable grown at the age of new technologies and digital services. People want to make their communication with brands more rapid, meaningful and convenient».

  • 63% of clients value positive user experience.
  • By 2020 the quality of services will become clients’ main priority.
  • High expectations: 91% of clients will turn to the competitors if their user experience was disappointing.

Clients

See how companies across the globe are using Masterdata's solutions

Ingka
Launch of a new loyalty program and solutions for targeted marketing

35 x increase in the user registration in the pilot regions, as a result of launching the loyalty program and marketing activities using SAP solutions.

+50% to the number of clients with the authorization for marketing communications.

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Utkonos
The increase in the «communication to order» conversion in all the direct channels due to the personalized marketing setup

In 2019, an average annual growth rate through such channels as e-mail and Viber was 40%.

The share of revenue from e-mail in relation to the total revenue grows by 45% in general. Moreover, the company managed to cut SMS expenses by 27%.

More info

How it works

  • 01 Plan — promotion calendar

    Plan loyalty programs activities with Masterdata Loyalty promotion calendar. Take a helicopter view of all promos and bonus rules to make a right decision in your loyalty program. Ability to sort and filter rules gives users clear picture of your next steps

    Plan — promotion calendar
  • 02 Set – rule builder

    Take an advantage of user-friendly rule calendar. Use math function, comparison operators, dynamic attributes, counters, and logical operators to create right rule condition. Prioritize promos. In the rule's result, you can not only provide a discount or bonus points, but also assign personal coupon, certificate, or badge

    Set – rule builder
  • 03 Test & release – rule simulation

    Make sure everything works exactly how you planned with rule simulation tool, which allows you to create a user activity and test it before you go to production. Rule simulation tool clarifies, how many bonuses will be accumulated when a real customer will make a purchase

    Test & release – rule simulation
  • 04 Analyze – dashboards & analytics

    Make sure everything works exactly how you planned with rule simulation tool, which allows you to create a user activity and test it before you go to production. Rule simulation tool clarifies, how many bonuses will be accumulated when a real customer will make a purchase

    Analyze – dashboards & analytics

Detailed review of the platform, interface demonstration

Research the opportunities of digital transformation of your business using with omni-channel communication with customers.

Generate more income through the optimization of key business processes.

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Find out the ways of optimizing marketing communications and improve the economic performance of your business.

Learn how you can boost your customer engagement!

Book your demo